What is SEO?
Search engine optimization (SEO) is the process of increasing the visibility of a website or web page in a search engine’s unpaid results—often referred to as ‘natural’, ‘organic’, or ‘earned’ results.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Why is SEO important?
SEO helps search engines understand what your website is about and how it is relevant to users. It is an essential part of any digital marketing strategy as it enables your website to be found in the search engines.
SEO helps to increase the visibility of your website, which in turn can lead to more traffic and higher conversion rates.
Types of SEO
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO focuses on optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off-page SEO focuses on building links from other websites to your own in order to improve your search engine rankings.
On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves the optimization of content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
On-page SEO includes elements such as page titles, meta descriptions, internal linking, and keyword usage.
Off-Page SEO
Off-page SEO is the practice of building links from other websites to your own in order to improve your search engine rankings. It involves activities such as link building, social media marketing, content marketing, and blogging.
Off-page SEO is important for improving the visibility of your website and improving your search engine rankings.
SEO Best Practices
SEO best practices include creating high-quality content, optimizing page titles and meta descriptions, using internal linking, optimizing images and videos, and building backlinks from other websites.
It is also important to focus on creating content that is relevant to your target audience, as well as making sure your website is mobile-friendly and loads quickly.
